Carnival of Marketing #23Sunday, April 16, 2006
This week I’m hosting the Carnival of Marketing and I’ve got 7 great articles to share with you. Enjoy!
“We should not try to educate or teach the customer about what he or she wants.” Oh.
“Think about all of the money spent on marketing and sales — all of the ?customer outreach? initiatives, loyalty programs, special offers, etc. How much money is spent to support making employees ?raving fans? of the employer?”
Odds favor that whatever your competition is doing to build their business is exactly what you shouldn?t be doing.
Creating opportunity is not just a good idea ? it is your responsibility. How many job offers (or new pieces of business for you entrepreneurs) have you received this year?
A pretty girl wearing a video screen is as blatant a ?look at me!? advertisement as there is. But it is also a chance to tell a story, because unlike a poster or billboard, your live saleslady can actually talk to your customers. Maybe she should get to try the product.
Choose a few keywords or short phrases, and work them into your blog entry. Don’t over do it! Nobody wants to read a blog that’s just an obvious set of keywords.
…and to finish off the day with a post with some Easter Sunday relevance:
?If I never went to church, how would I know when to show up on time??
…and there you have it. I hope you enjoy these posts as much as I did. Next week be sure to stop by firesomeonetoday.com.
[tags]carnival of marketing, business, marketing, advertising[/tags]