Yahoo’s incentives to switch suck (for a few reasons). First, I don’t see a single thing that interests me. If Yahoo paid me, I’d gladly switch over and use it (exclusively). I doubt that will happen but hey, I love to complain/rave about anything and everything. Wait, here’s an idea: make your stuff work better than the other guys. How is it easier to spend money on consumers rather than the product? This old quote is straight from the Yahoo Blog “This commitment to being the best should be crystal clear from our investments in talented people, research, innovation and new products“. Where do the incentives fit in that list of investments?